• Helping Sales Communicate Customer Value Through TCO and ROI Insights

  • Empowering Sellers with Operational Efficiency Gains and Business Value Strategies

  • Building Trust in Your Technology Decisions with TCO and ROI insights

  • Positioning Technology for Success with Measurable ROI and Strategic TCO Analysis

  • Providing Data-Driven Insights for Business Discussions on Technology Investments

  • Extensive Expertise:

    We specialize in quantifying and clearly communicating the business impact of technology, empowering you to make informed decisions. With industry-leading expertise in building Business Value teams, driving sales conversations that enhance business impact, and delivering strategic outcomes, we help you achieve meaningful results.

  • Objective Perspective:

    As an impartial third party, we provide an unbiased assessment of both potential and realized value. We deliver a comprehensive view of the total cost of ownership (TCO) and return on investment (ROI) across technology products and services, ensuring you have the best information to make informed decisions.

  • Comprehensive Methodology:

    Our approach spans every phase, from initial planning consideration to value realization and solution adoption, providing the industry knowledge, services, and expertise needed to effectively measure and communicate the business value of technology.

  • People-Centered Approach:

    Our people-centered approach ensures that every client interaction leaves you not only with greater business value clarity but also feeling more empowered, confident, and inspired, with new insights and solutions that elevate your business.

Consulting Services

Analysis of Strategic Purchasing Decisions in Technology

Business Value Selling with a Focus on TCO and ROI

Sales Planning Strategy through Financial Engineering

Strategy for Developing a Business Value Team

“Tim McCallum is that rare professional with a strong IT leadership background as well as deep financial expertise. And his empathy for customers shows in everything he does – he strives to ensure they receive top quality analyses in order to make the best infrastructure decisions for their organizations.” – Steven Kaplan from The ROI Story